Handmade.ba
Marketplace infrastructure for independent makers and small creative brands.
Handmade.ba is a production marketplace built around seller autonomy, product discovery and direct buyer–seller communication. The system separates customer-facing discovery from vendor operations and administration, while search, media, messaging and marketplace logic run as dedicated supporting layers.
Product type
Marketplace · B2C / multi-vendor
Status
Completed product
Astraealibra scope
Product strategy · architecture · full-stack development · operations
Product identity
Handmade.ba
Product in practice
A public platform already running in production.
Handmade.ba is available to users on its own domain. This portfolio shows the product's official public preview and links directly to the real platform instead of using a demo created only for presentation.
Domain
Handmade.ba
Access
Publicly available
Official public Handmade.ba preview
Functional scope
What the product is built to do.
Seller registration, profiles and product catalog management
Dedicated vendor workflows for products, orders and account operations
Buyer–seller communication with account-aware chat behavior
Search, category discovery, filtering and marketplace navigation
Membership and featured-product mechanics for marketplace monetization
Administration, moderation and operational marketplace controls
Media storage, transactional communication and multilingual storefront delivery
System architecture
How the product is structured beyond the interface.
Experience layer
01A Next.js and React storefront handles discovery, SEO and customer-facing flows, with separate vendor and administration surfaces for operational work.
Commerce & marketplace core
02Medusa/Mercur-based services provide catalog, customer, order and vendor-domain logic rather than placing marketplace rules inside the frontend.
Discovery & communication
03Algolia supports indexed discovery while Firebase-based messaging and transactional email flows cover direct communication and event-driven notifications.
Production infrastructure
04Vercel serves the storefront, Render hosts backend services, Cloudflare R2 stores marketplace media, and PostgreSQL-backed services persist product and operational data.
Engineering highlights
The work that makes the system durable, testable and operable.
Separate storefront, vendor and administration concerns instead of one overloaded application surface
Search indexing and marketplace category discovery designed as infrastructure, not UI-only filtering
Buyer/vendor chat behavior tied to account state and real marketplace permissions
Object-storage media delivery and production deployment split across specialized cloud services
Marketplace-specific business logic for seller operations, memberships and featured visibility
Technology
Production stack and supporting infrastructure.
Current direction
Where the product is now.
The platform is live and continues to evolve around seller workflows, discovery, communication, SEO and operational reliability.